McWood Studios

Google Pixel 2

Founded in 1977, McWood Studios is a design and fabrication shop located in a state-of-the-art facility in Toronto, Ontario. Our studio creates scenery and sets for Film, Television, and Theatre; booths and displays for tradeshows; and custom millwork for museum and art exhibits. We collaborate with designers and architects to deliver unique projects to clients across Canada and the U.S.

Project Google Pixel 2 Phone Canadian Launch
Client Google Pixel 2, Toronto
Design Optimist Inc.
© McWood Studios © William Suarez

We fabricated a 60’ w x 10’ h curved wall with steel square tube. It was then painted and clad in translucent white scrim fabric. The Stranger Things, Streetcar, Living Room and Kitchen activations were designed to showcase a variety of locations in which the phone would typically be used. SEG lightboxes were used in the Streetcar and Kitchen to augment the decor.