Google Pixel 2, Canadian Launch
Designer Optimist Inc.
© McWood Studios © William Suarez

Optimist launched the Google Pixel phone in Canada. We were part of the physical activation in a studio on Booth avenue. The main structure defining the space is a 1 ¼” square steel tube bent and welded into a 60’ x 10’ wall. It was clad with white translucent scrim. The seats in the Toronto Streetcar enclave were rented but all the other details were fabricated by McWood to replicate an older version streetcar. Other elements included the Stranger Things room, living room and kitchen with the custom counters, couch and lightboxes.