Created for the Toronto International Film Festival (TIFF), this 40-foot × 18-foot × 15-foot Visa activation booth was designed to serve as a high-profile destination for photo opportunities and visitor engagement.

McWood redrew the entire structure in SketchUp. The primary structural challenge was the cantilevered front corner and its exposure to wind loads. We incorporated doubled LVL beams supported by a concealed Y-shaped structural steel post.The project also included the integration of LED flex lighting, enhancing the booth's visual impact both day and night.

Client: SONAR|mediathink
Design: Ken Watkins
Engineer: Richard Sawyer
Photos: @ McWood Studios