Close-up of the custom Jo Malone London vintage VW van by McWood featuring handcrafted oversized insects, flowers, and grassy details at The Well in Toronto
Under construction of McWood's custom grassy mound for the Jo Malone London English Pear pop-up, fabricated to fit the curved roof of a vintage VW van in Toronto.
McWood fabricating the custom grassy knoll for the Jo Malone London English Pear pop-up, engineered to mount securely to a vintage VW van without mechanical fasteners in Toronto.
Behind the scenes at McWood showing fabrication of custom elements for the Jo Malone London English Pear pop-up in Toronto.
Close-up of handcrafted display components being fabricated by McWood for the Jo Malone London English Pear launch at The Well in Toronto.
Various custom components under construction by McWood for the Jo Malone London English Pear pop-up at The Well in Toronto.
Custom fabrication in progress at the McWood workshop for the Jo Malone London English Pear pop-up installation in Toronto.
Technical fabrication drawings by McWood for the Jo Malone London English Pear pop-up, detailing the custom grassy mound and mounting system for the vintage VW van.

Project Jo Malone Van @ The Well
Oversized perfume bottles fabricated by Plas-Tech
Photos Andrew Williamsons

For the launch of Jo Malone London's English Pear fragrance at The Well in Toronto, McWood fabricated and installed a playful, larger-than-life pop-up built around a vintage VW van.

One of the biggest challenges was securely mounting an 8-foot-long grassy knoll and a pair of 40-pound perfume bottles to the roof of the vehicle without using any mechanical fasteners. To achieve this, we precisely replicated the profile of the VW roof, allowing the grassy mounds to be attached using a custom substrate and strategically placed magnets.

McWood fabricated the grassy landscape, oversized flowers, insects, pear, bottle caps, display desk, and custom 3D acrylic lettering, bringing the whimsical concept to life with durable, exhibition-quality craftsmanship.