We fabricated a 60’ w x 10’ h curved wall with steel square tube. It was then painted and clad in translucent white scrim fabric. The Stranger Things, Streetcar, Living Room and Kitchen activations were designed to showcase a variety of locations in which the phone would typically be used. SEG lightboxes were used in the Streetcar and Kitchen to augment the decor.

Client: Google Pixel 2, Toronto
Design: Optimist Inc.
Photos: © McWood Studios © William Suarez