Built for a Beaver Canoe / Target print campaign, this project illustrates our design and concept development process from initial idea to finished set.

The sequence begins with the client's hand-drawn sketch and photographic reference, followed by our SketchUp rendering created for design approval. The final image shows the completed set installed in the photography studio.

Every element was fabricated specifically for the shoot, with the wooden beams and window mullions expertly scenically painted to achieve the desired look on camera.

Client: Rodney Smith
Design: Rodney Smith
Photos: @McWood Studios